Interviewing Gen-Z: The Next Generation of Holiday Makers
At the recent ABTA Advanced Social Media training session, we were thrilled to delve into the dynamic realms of Trending Travel, holiday deals, and the influential Gen Z market. Our Commercial Director, Kieran Shew, spearheaded an enlightening discussion, shedding light on how to capitalize on influencer marketing and Gen Z strategies to boost travel deals and promote trending holidays.
Gen Z: Key Strategies for Travel Marketers
Generation Z is reshaping the travel industry with their unique preferences and digital fluency. Kieran illuminated how travel brands could harness this potential by crafting travel deals and experiences that align with Gen Z's values and aspirations. Understanding this demographic is key to offering trending holidays that resonate with their adventurous and socially-conscious spirit.
In addition, when considering Gen-Z, influencers have become pivotal. Kieran's insights focused on how travel marketers can effectively collaborate with influencers to amplify campaigns to wider, more engaged audiences that resonate with customers. The emphasis was on finding genuine, value-aligned influencers who can authentically communicate the appeal of trending travel destinations and offers.
Download Our Trending Travel Marketing Presentation
For those who missed the session or wish to revisit these valuable insights, we have made the presentation available for download. This resource is packed with actionable tips and strategies for tapping into the Gen Z market and harnessing influencer marketing to promote trending travel and holiday deals.
Download the Presentation Here
Stay tuned for more insights and strategies from our team, designed to keep you at the forefront of the rapidly evolving travel industry. We're here to help you navigate the exciting world of Gen Z and influencer marketing!
